Beard Oil Advertisement

I created a short social media advertisement for the beard oil brand Narroway Homestead. The brand is owned by a humble homesteader from West Virginia who doesn’t promote his products very often. The video is designed to work as either a TikTok advertisement or a post he could share monthly, blending in naturally with his usual content so the algorithm treats it like a regular video. I aimed to reflect the same humble, down-to-earth tone that he conveys.

For the color palette, I pulled colors directly from the product packaging, which I found to be visually soothing. I chose Segoe Script Bold for the font, as it closely matches the one used in the brand’s logo.